Treasure hunt: Games are not only entertaining
Nina Keller and Sebastian Prassek Happy Thinking People, Germany
Introduction
This paper describes the effects and benefits of games in qualitative research. Applying a new approach, we found that games are not only great for engaging people, but they also lead to real treasures of insights. Because games can uncover intuitive behaviour, unconscious attitudes, relevant players, and socially desirable answers. We want to share our encouraging experiences of an ING-DiBa study on finance and inspire you to start playing games with respondents, colleagues and clients.
Welcome to the game
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