Audi Canada: Audi Health Check

This case study describes how automotive company Audi increased awareness of its its out-of-warranty servicing programme Audi Health Check in Canada.

Audi Canada: Audi Health Check

BIMM

Objective of the campaign

Business problem:

Bringing your car in for service is never a fun thing. The inconvenience, repairs and inevitable costs often make the experience less than ideal. Once a vehicle's warranty expires, Audi dealerships also risk losing the owner to outside mechanics.

Our task was to create a unique experience for out-of-warranty Audi owners that promoted the Audi Health Check program in a surprisingly delightful way.

Measureable goals/objectives:

- Increase in Audi Health Check registrations

- Awareness of the Audi Health Check program

Target Audience: Business-to-Consumer

Size of Target Audience:...

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