V Energy Drink: V Robbers

This case study describes how New Zealand drinks manufacturer Frucor Beverages promoted its V Energy Drink with an online city crime-based game.

V Energy Drink: V Robbers

Colenso BBDO

Objective of the campaign

V Energy Drink's target consumers (18-24yrs) are exposed to new promotions every single day. They are incredibly apathetic towards them, and nothing grabs their interest. Their attention is short and their engagement is limited to maybe a click, a "like", a text..…. you get the point.

So we created an online sales promotion that would finally capture their attention, demand their engagement and appeal to their slightly rebellious side. Why win your share of $100,000 when you can steal it?"

Target Audience: Business-to-Consumer

Size of Target Audience:50,000-999,999...

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