Ditzo: Click against Cancer

This case study describes how Dutch health insurance company Ditzo increased its market share on a small budget.

Ditzo: Click against Cancer

Objective of the campaign

Market challenge:

  • The Dutch health insurance market is small but very crowded.
  • 1.2 million customers switch between insurance companies annually (7% of the total Dutch population of 16.8 million inhabitants).
  • More than 30 large health insurance companies invest heavily during the last 2 months of the year, as it is only allowed by law to switch during the last 6 months of the year.
  • Ditzo has a small campaign budget of less than 25 euro per new customer, compared to 571 euro other insurance companies spend on average.

Business objectives:

  • 4% market...

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