Star Movies/Star World: Life of "I"

This case study describes how Indian TV channel Star Movies promoted its TV premiere of the 'Life of Pi' with a social media campaign.

Star Movies/Star World: Life of "I"

Grey Digital

To promote the campaign, we created home page take-overs on multiple Star Network channel websites to drive viewers to start the journey in Life of 'I'. We used a simple interactivity where users could create ripples on the home page which was designed to resemble a water body. As the user interacted with it, an iconic scene from the film was integrated to surprise the user showing a whale jump out of the water/home page.

You can view a sample of the interactive banner at:

http://goo.gl/zyXZq8

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