HCL Technologies Limited: #CoolestInterviewEver - World's First End to End Recruitment Campaign on Twitter
The launch of the campaign was done with 3 teaser videos which, though didn't provide complete info about the campaign, just provided subtle hints about what this could be:
- The Limit - talked about 140 word limit
- The Fight - explained the need to using "texting muscles"
- The Place - told that the interview can be taken from anywhere
Further, the 2 full length videos launched during Interest and Desire Phase explained the campaign clearly. The attached video stack has all the 5 videos compiled one...