MAN Diesel & Turbo: Double impact
Klausen + Partners
Objective of the campaign
THE CHALLENGE
Rising fuel prices and dwindling freight demand mean big trouble for global shipping. There is huge overcapacity.
Laying up a vessel is expensive and futile. The alternative is to cap the sailing speed. But that's easier said than done. If you just turn down the throttle, the load on the engine increases enormously.
This is the problem that EcoCam resolves.
The challenge was that:
- The only way to convince shipping lines of the quality and potential of EcoCam was a factual calculation of savings and...