ICI Dulux: Creating a world of colour

Dulux is the flagship brand of ICI's Decorative Paints division, and it currently exists in 32 markets around the world.
Agency:Author: Ayesha Walawalkar

ICI Dulux: Creating a world of colour

Introduction

If you've ever wandered down a dark street, and been tempted to look through the windows of brightly lit houses, to stare at the colours, furniture and bric-a brac which fill the rooms of other people's homes, and to imagine the people who inhabit those rooms, then you will understand the fascination and the central role of home-building in all of our lives.

Why then, when paint - and coloured paint in particular - is the single most dramatic way to alter the appearance and atmosphere of...

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