The Norwegian Cancer Society: Home for Christmas

This case study describes how non-profit organisation the Norwegian Cancer Society increased donations by creating its own Christmas giving concept.

The Norwegian Cancer Society: Home for Christmas

Bouvet

Objective of the campaign

Marketplace challenge:

CANCER SOCIETY

People in Norway know the Cancer Society Organization, and respects its work. But for many people the organization equals cancer, which isn't something people would like to think too hard of. Members or donators that relate to the organization and hence also the disease, are either as patients, relatives or companies (that want to boost their CSR).

PRIVATE GIFTS

Norwegians are used to the idea that the government covers health related research, and are not used to fundraising to the extent that you see...

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