Coca-Cola Company Latam: Coca-Cola FM
Enyetech
Objective of the campaign
The strategic objective is to increase Brand love, time engaged with the brand, and of course increase sales, but inside an overall Coca Cola Strategy to become a media itself, to gain and grew more channels of Owned media besides the regular ones (social Media, like facebook page , and twitter )
Teenagers from both sex, in Latin America, from all social classes
The creativity was at first in the execution of the first Branded regional online radio FM alike, with Anchors , programs , music etc, and then in...