Coca-Cola Company Latam: Coca-Cola FM

This case study describes how multinational soft drinks company Coca-Cola increased brand love and developed media channels to reach young people in Latin America.

Coca-Cola Company Latam: Coca-Cola FM

Enyetech

Objective of the campaign

The strategic objective is to increase Brand love, time engaged with the brand, and of course increase sales, but inside an overall Coca Cola Strategy to become a media itself, to gain and grew more channels of Owned media besides the regular ones (social Media, like facebook page , and twitter )

Teenagers from both sex, in Latin America, from all social classes

The creativity was at first in the execution of the first Branded regional online radio FM alike, with Anchors , programs , music etc, and then in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands