DuPont: The Power of Shunya

This case study, submitted by OgilvyEntertainment, describes how science and technology company DuPont raised its profile in India by collaborating with others to bring sustainable innovation to help India grow.

DuPont: The Power of Shunya

OgilvyEntertainment

Objective of the campaign

DuPont sought to increase its awareness and its brand recognition in India, and were looking for a broad and impactful idea to expand its presence in the market. Through "The Power of Shunya," DuPont wanted to show that, by collaborating with others, we can bring science-powered, sustainable innovation to India that helps the nation continue on its current growth trajectory. From a business perspective, DuPont's target were business decision makers, C-level executives, and up-and-coming decision makers.

The content as a whole, however, also appealed to the masses, as it directly...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands