DuPont: The Power of Shunya
OgilvyEntertainment
Objective of the campaign
DuPont sought to increase its awareness and its brand recognition in India, and were looking for a broad and impactful idea to expand its presence in the market. Through "The Power of Shunya," DuPont wanted to show that, by collaborating with others, we can bring science-powered, sustainable innovation to India that helps the nation continue on its current growth trajectory. From a business perspective, DuPont's target were business decision makers, C-level executives, and up-and-coming decision makers.
The content as a whole, however, also appealed to the masses, as it directly...