Notes from the judging
Papers entered for the 2014 Warc Prize for Asian Strategy were assessed by a panel of 20 judges. This year's judges were a mix of senior client-side marketers and agency-side strategy experts.
The Prize focuses on strategic thinking – interesting, original thinking that helps a brand meet its objectives.
It is not a 'pure' effectiveness award, and is not judged purely on the basis of how many units it shifted. However, the Prize was set up to look for strategies that work 'in real life', and deliver breakthrough performance for a brand –...