WARC Webinar: Seriously Social

Peter Field

This presentation accompanies the Warc Webinar, 'Seriously Social', which discusses the top five takeaways from Warc's in depth analysis of the world's most effective social media campaigns.
  • Top-down and bottom-up social strategies are equally successful.
  • Cause-driven social strategy appear to be more effective than brand-story strategy.
  • Social media can be potent long-term brand-building tools if used with emotional creative approaches.
  • Use social media activity to support brand strategy and to be integrated with it....

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