Global Marketing Index, October 2014: Global marketing expenditure continues to grow strongly in October

This article summarises the results of the Global Marketing Index (GMI) for October 2014, when global marketing budgets continued to rise.

Global marketing expenditure continues to grow strongly in October

World Economics

  • Global marketing budgets continue to rise
  • Digital and Mobile spending shares increase
  • TV stagnant while Press falls

Overview

The Headline Global Marketing Index (GMI) for October registered a value of 56.3, virtually unchanged from 56.4 in September. This indicates continuing strong growth in activity. This pattern was replicated across the world with recorded values for the Headline Index of 57.2 in Europe, 56.4 in the Asia-Pacific area and 55.9 in the Americas respectively.

Trading Conditions by Region

Trading conditions across all...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands