BT Corporate: Building a reputation

Jackie Boulter

It was March 1996. The telecommunications industry was becoming an increasingly fast changing, complicated but exciting sector.
Agency:Author: Jackie Boulter

BT Corporate: Building a reputation

The background

It was March 1996. BT had a new Chief Executive, Sir Peter Bonfield. The Telecommunications industry was becoming an increasingly fast changing, complicated but exciting sector: competition was increasing furiously, major alliances in Europe and Asia Pacific were becoming a key feature of the landscape; convergence between computing and telecommunications technologies was increasing; social and economic trends showed telecommunications consumption habits are changing; but, it was felt that regulation was still to an extent, constraining BT’s freedom to operate within its home market, to a degree which might...

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