Fuji Xerox: Wide War One

This case study explains how Fuji launched an industrial wide format printer in New Zealand, with a military themed competition that appealed to its technical audience whilst showcasing the product's capabilities.

Fuji Xerox: Wide War One

Republik Advertising

Country Where Program Ran: New ZealandProgram Start Date: 07/22/13Program End Date: 08/07/13Advertiser/Client Name: Fuji XeroxCategory: Information Technologies (IT)Channels used: Direct MailProduct/Service Overview: In mid-2013 Fuji Xerox launched 3 new high-quality wide-format digital printers:

  • DocuWide C842: A0 size, and offers the industry's highest colour output speed.
  • Acuity LED 1600: prints 20m²/hr on media up to 13mm.
  • Acuity Select: an A0 device for the engineering market with a speed of 3xA0-sized pages per minute.

Objective of the campaign

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