Google Japan: AdWords Puzzle Campaign
MRM Worldwide
Country Where Program Ran: JapanProgram Start Date: 07/18/13 Program End Date: 09/30/13Advertiser/Client Name: Google JapanCategory: Professional Services (PS)Channels used: Direct MailProduct/Service Overview: AdWords is Google's application for advertisers who want to run ads on the web. AdWords ads can be shown on the Google results page, on partner sites, and on any site that either uses AdSense to supply ads to their site or is part of the Google Content Network.
Objective of the campaign
Most DM isn't read, is...