Burger King: Anti Pre Roll
Country Where Program Ran: New ZealandProgram Start Date: 12/03/13 Program End Date: 12/23/13Advertiser/Client Name: Burger KingCategory: Retail/Direct Sales (RDS)Product/Service Overview: The Stunner Meal includes a BBQ Beef Burger, fries, a drink and a sundae for $5. They are hugely popular with students and young people who are strapped for cash.
Objective of the campaign
We were asked to create an online campaign to advertise Burger King's Stunner Meal Deal. Our target market were young males who frequently watched content on Youtube.
Youtube ads are...