Samsung New Zealand: The Smart Phone Line

This case study explains how Samsung used brand fans and social media to promote its new Galaxy S4 mobile phone model in New Zealand.

Samsung New Zealand: The Smart Phone Line

Country Where Program Ran: New ZealandProgram Start Date: 04/15/13Program End Date: 04/26/13Advertiser/Client Name: Samsung New ZealandCategory: Consumer Products (CP)Channels used: Alternative/Insert Media, Social MediaProduct/Service Overview: The Samsung Galaxy S4 was the much anticipated update to the Galaxy S3. Packed with exciting and revolutionary features, the GS4 smartphone was set to compete with the iPhone 4S.

Objective of the campaign

The Samsung Galaxy S4 was the next big thing in smartphone technology. The problem was, coming from us, that just sounded...

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