VAASAN Sverige AB: The Bunogram
Voluntaire
Country Where Program Ran: SwedenProgram Start Date: 10/01/13 Program End Date: 10/31/13 Advertiser/Client Name: VAASAN Sverige ABCategory: Product Manufacturing and Distribution (PMD)Channels used: Mobile, Social Media, TV/Video/Radio, Websites/Landing PagesProduct/Service Overview: Since Bonjour bakes with care, the bakery invented The Bunogram – a service that allowed you to text cinnamon buns to your friends and donate 1 Euro directly to the Pink Ribbon campaign.
Objective of the campaign
The cinnamon bun is Sweden's most beloved pastries - it even has its own...