Food For The Poor: The Book of Maudiel

This case study describes a fundraising campaign by American charity Food For The Poor which used storytelling and strong visuals in a direct mailing.

Food For The Poor: The Book of Maudiel

Country Where Program Ran: United StatesProgram Start Date: 10/04/13 Program End Date: 02/28/14Advertiser/Client Name: Food For The Poor, Inc.Category: Not-For-Profit (NFP)Channels used: Mobile, Social Media, TV/Video/Radio, Websites/Landing PagesProduct/Service Overview: Food For The Poor's "The Book of Maudiel" campaign was an omni-channel appeal. It utilized a dollar-for-dollar match offered by partners of Food For The Poor, to raise funds to build homes for the poor in Nicaragua, Honduras and Jamaica.

Objective of the campaign

One of the strengths and branding...

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