Adstats: Information Technology (IT) adspend

This article details global adpsend in the Information Technology (IT) industry, which reached $1.9bn in the first half of 2014.

Adstats: Information Technology (IT) adspend

Total IT adspend equated to $1.9bn globally in the first half of the year, according to data from Nielsen. This represents a year-on-year decline of 14.2% compared with 2013 and goes against the global trend – adspend across all categories rose by 4% for the same period. The majority of IT adspend is concentrated in North America (42.1%), followed by Asia- Pacific (34.2%) and then Europe (15.1%). TV takes 63% of spend globally, followed by newspapers (16%) and magazines (11%). Within the IT category, software and computers account for a combined 80% share of total...

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