A new model for measurement
Chris JonesSponsorship Intelligence
Admap: Boost the impact of sponsorship
This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies.
Given the size of the industry and the impact of new technologies, both buyers and sellers of sponsor packages need an accurate and trusted mechanism when it comes to calculating RoI. A new valuation algorithm has been developed to help deliver that goal.
Global sponsorship spend will hit £33 billion in 2014, with about three-quarters of that sum being invested in sport. Today's...