Tampax juvenile press campaign

This paper concentrates on the planning insights gained into the declines in the juvenile market, and how a clear understanding of the target market audience allowed the creative team to create award winning advertising that clearly and emphatically communicated the benefits of Tampax and encouraged a reappraisal of the brand.
Agency:Author: Fiona Barnett

Tampax juvenile press campaign

Understanding the changing focus from Barbie to boys...

How an understanding of young girls and their attitudes to their periods contributed to a juvenile press campaign to drive recruitment into the Tampax brand across Europe.

This paper will concentrate on the planning insights gained into the declines in the juvenile market, and how a clear understanding of the target market audience allowed the creative team to create award winning advertising that clearly and emphatically communicated the benefits of Tampax and encouraged a reappraisal of the brand.

The changing face of...

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