Point of view: How to change the world

James Hurman

This article calls for marketers to change their approach to new ideas, and move from focussing on getting things made and then moving on, to scaling up good ideas that are capable of changing behaviour.

Point of view: How to change the world

James HurmanPreviously Unavailable

In 2010 in Stockholm, an innovative speed camera system was trialled for the first time. It quickly proved to be extremely effective in changing driver behaviour for the better. Much more so than normal speed cameras. The results were published and spread virally, amazing everybody who saw them. Then, after just three days, the speed camera was taken down and put away. It was never used, anywhere in the world, ever again.

That speed camera was part of a Volkswagen campaign by DDB Stockholm called 'The Fun...

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