Nissan's top marketer says advertising needs to move out of the fast lane

This event report explores Nissan's emotionally-driven approach to marketing, which aims to foster a clear sense of excitement around the brand.

Nissan's top marketer says advertising needs to move out of the fast lane

Geoffrey PrecourtWarc

Roel de Vries, Nissan's corporate vp/global head of marketing, communications and brand strategy, wants the marketing ecosystem to slow down.

"Over the last ten years, we [have] started communicating so many messages by so many channels using so many agencies that I believe the impact of what we do has often been minimized," he told the 2014 Masters of Marketing conference, the annual assembly of the Association of National Advertisers (ANA).

"It's simply the result of customers being able to choose, more than ever,...

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