Tesco Metro - The new heartbeat in the high street

Andy Taylor and Terry Hunt

The first Tesco Metro was launched in June 1995. This new store concept brought the Tesco values of quality, convenience and value back to the High Street.
Agency:Authors: Andy Taylor and Terry Hunt

Tesco Metro - The new heartbeat in the highstreet

Introduction

The first Tesco Metro was launched in June 1995. This new store concept brought the Tesco values of quality, convenience and value back to the High Street. Situated in town and City centres, Metro sought to meet the needs of shoppers who live, work and visit town and city centres with a product range targeted at those with little time on their hands. In addition to a core food and grocery offer, Metros offered the customer a wide range of high quality...

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