Thistle Hotel: Kids in charge
Company: Go Communications MalaysiaCountry: MalaysiaCategory: Brand Loyalty
Campaign strategy
Showcase the hotel as a family destination and highlight major renovations.
Malaysian families (all races), Malaysian expatriates and potential tourists to Malaysia.
Hotels in Port Dickson and other resort hotels in i.e. Penang, Langkawi and Terengganu.
http://www.youtube.com/watch?v=aPYR5EeCH9Q
Created a world first campaign called Kids' In Charge. We turned on its head the traditional PR method of issuing a Press Release to the media stating the hotel was changing its focus to a family destination and undergoing renovations.
The strategy for the...