Unilever: BeBeautiful

This case study describes how Hindustan Unilever (HUL) created a mass consumer engagement platform straddling the personal care and beauty brands from its portfolio - Pond's, Lakme and Dove - to create lasting bonds, higher consideration and believability among Indian brand evangelists.

Unilever: BeBeautiful

Company: PHD IndiaCountry: IndiaCategory: Digital

Describe the communication goal(s) for this media entry.

The challenge was to create a mass consumer engagement platform, straddling the personal care and beauty brands from the Unilever portfolio – Pond's, Lakme, and Dove.

Creating lasting bonds, higher consideration and believability for these brands, and as a result earning brand evangelists.

https://www.youtube.com/watch?v=fNDSJlWyXeI

Innovative media strategy

Women want to be well turned out for every occasion. They are willing to explore and experiment, but not without concerns and questions.

They also have no dearth of information sources - magazines,...

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