Cathay Century Insurance: May heavenly mother be with you
Company: Ogilvy & Mather Advertising TaiwanCountry: Taiwan
Summary statement
Cathay Century Insurance has created "My MobiCare App" to provide helpful services for drivers when car accidents happen. People would not think of this mobile APP only if they encounter unexpected crash, even though the practical application may help drivers with clear instruction and great convenience. The actual usage remains really low, which causes the rate of delete been over high all the time, and even leads it really close to be taken down.
For this re-launch, we borrow...