The Malay Mail: The GE13 campaign

This case study describes how longstanding news publication the Malay Mail created an enhanced web presence to revitalise its offer in the news distribution sector and successfully re-establish the brand in the evolving news and media marketplace.

The Malay Mail: The GE13 campaign

Company: Amphibia Digital MalaysiaCountry: MalaysiaCategory: Product Launch or Re Launch

Summary Statement

The Malay Mail has been a longstanding news publication for more than over a century. Throughout the years, there have been competitions that rise to compete with Malay Mail in trying to appeal to the audience in the English-language daily news reading segment. Through this campaign, Amphibia Digital has pulled out all the stops in its efforts with Redberry Group and Malay Mail to revitalize itself in the news distribution media, be it on print and beyond....

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