WWF-Traffic China: 8-Minute animals

This case study describes how WWF-Traffic China took to the streets with an innovative campaign to encourage the China State Forestry Administration to take stronger action against the illegal wildlife trade.

WWF-Traffic China: 8-Minute animals

Company: Ogilvy & Mather Shanghai and Geometry Global ShanghaiCountry: ChinaCategory: Cause

Summary statement

We let people witness the creation of one-of-a-kind beautiful works of art, and then allow it to be destroyed in 8 minutes. That's the idea behind our WWF-TRAFFIC campaign for wildlife preservation. Every 8 minutes a wildlife species is extinct. And the illegal wildlife trade is one of the main causes. Instead of using traditional channels of television, radio or print, we took to the streets and painted endangered animals on the pavement. Using water. After 8 minutes...

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