Unilever Malaysia: Rexona Move
Company: Lowe & Partners MalaysiaCountry: MalaysiaCategory: Mobile
Summary
In the times when >1% of branded apps can claim success, Rexona Move puts across a compelling case of how technology [Digital/Social/Mobile] can be leveraged meaningfully. As the brand took a brave path of weaving 'Everyday Social Good' into the lives of its consumers to drive a long term meaningful engagement.
In process, demonstrating that 'Business Effectiveness' can be driven by doing 'Social Good'.
Besides achieving its business objective of creating a compelling reason for women to use Rexona more often by making...