McDonald's China: I see fries
Company: Tribal Worldwide Shanghai, part of DDB China GroupCountry: ChinaCategory: Digital and Mobile
Summary statement:
McDonald's french fries are an iconic product in the West – when people see them, they crave them. However, in China, they have not been around very long and have yet to spark cravings in Chinese people; unlike burgers. McDonald's image has always been about FUN -- however consumers have yet to feel this through McDonald's iconic fries. McDonald's China needed to convince Chinese consumers just how good their fries were by creating a new...