Hindustan Unilever: Kan Khajura Teshan

This case study describes how Hindustan Unilever Limited (HUL) created the single largest media channel in the states of Bihar and Jharkhand, achieving impressive share of voice for its mass and rural-focused brands.

Hindustan Unilever: Kan Khajura Teshan

Company: PHD IndiaCountry: IndiaCategory: Mobile and Media

Describe the communication goal(s) for this media entry.

The objective for Hindustan Unilever was to reach to the rural audience in Bihar and Jharkhand in order to start creating share of voice (SOV) for their mass & rural focussed brands

Innovative media strategy

Show how your innovative media strategy represents a new, consumer insight based approach, gaining extra receptivity for the brand's message and strengthening the brand's connections with consumers.

Our consumers reside in the media dark hinterlands, where there traditional media penetration...

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