SKY Television: Bring down the King

This case study describes how SKY Television, a New Zealand broadcaster, used a stunt to promote a new season of the popular TV program Game of Thrones.

SKY Television: Bring down the King

Summary

Season four of the Game of Thrones was the ultimate opportunity for SKY Television to promote its premium channel SoHo and drive subscriptions. DDB capitalised on this opportunity for SKY Television by creating an experience that got millions of voices engaged via social media to bring down a statue of the evil boy King Joffrey in Auckland.

Key learnings

DDB found a way to connect the online communities that followed Game of Thrones globally, with the real world in New Zealand. Via a social listening exercise, the team discovered that the conversation about...

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