New Zealand Transport Agency: Mistakes

This case study explains how the New Zealand Transport Agency (NZTA), a government body, reduced speeding on the country's roads by reframing the argument.

New Zealand Transport Agency: Mistakes

Summary

Clear evidence of strategic thinking came through with "Mistakes". Over several years the New Zealand Transport Agency has run campaigns to reduce harm on our roads. Speed is often part of the equation, yet most speeders believe they are skilled enough to drive over the limit, and rather it is the other drivers who are the problem.

Clemenger BBDO took this and developed a campaign that supported this belief, by highlighting that other drivers do make mistakes and you can't control that. But you can control your speed.

What resulted was a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands