Newcastle Brown Ale: If we made it
Droga5
Summary
OUR BRAND IS
'No Bollocks.' Blatantly honest, no-frills beer brand for guys who are tired of being pandered to.
OUR CHALLENGE WAS
We don't have the budget for broadcast. Our target is a digital native. We had to go where he is.
OUR OPPORTUNITY WAS
The Super Bowl: The biggest marketing event of the year: so full of bollocks and marketing trickery, it was begging for a 'No Bollocks' treatment.
OUR STRATEGY WAS
Take the cliches, take the lame media tactics and turn them upside down to break through.
OUR CREATIVE...