NAMI NYC Metro: A new conversation on mental health in America

This case study explains how NAMI, a US mental health charity, tackled stigma surrounding mental illness by reaching out to those who needed support.

NAMI NYC Metro: A new conversation on mental health in America

JWT

1 in 4 Americans are impacted by mental illness yet too many will go undiagnosed and without treatment.

But is it any surprise?

Mental illness is the most stigmatized issue in our society, leading millions of Americans to suffer in silence.

Working with NAMI NY Metro, a leader in the mental health community, we believed it was time to start a new conversation.

Unlike prior mental illness advocacy campaigns that tried to normalize the illness or persuade sufferers to speak up, as though they wouldn't be judged. For...

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