Media Planning Toolkit: Insights from social and search
Tony ReganBrand Performance
Search and social data is increasingly being used to drive insights for comms planning across channels, and this month's Media Planning Toolkit puts the spotlight on this to highlight emerging best practice.
In recent articles in this Media Planning Toolkit series, we've been seeing how media agencies have been adapting themselves to identify insight from across the agency, not just from the department with the word 'Insight' on the door. Insight is not just a department – not any more. We've also seen how the creative use of...