Point of view: Feed your head

This article argues that modern account planners typically lack the necessary reading and research skills to fulfil their roles to maximum effect.

Point of view: Feed your head

Merry BaskinBaskin Shark

"When logic and proportion have fallen sloppy dead. And the White Knight is talking backwards. And the Red Queen's 'off with her head!' Remember what the dormouse said: Feed your head, feed your head."

Many people reading this column will not be familiar with this 1967 lyric from Jefferson Airplane's White Rabbit, a track on the Surrealistic Pillow album sung by Grace Slick.

Even so, you may have dêjà vu,recognising the tea-fuelled meeting where the panicking agency starts talking complete rubbish and the client...

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