The future of comms planning

This article argues that the future of communications planning - which, it claims, is currently in crisis - lies in creating value for people rather than preying on their time.

The future of comms planning

Will CollinNaked Communications

Communications planning is in crisis – operating within an unpredictable environment and the unbalancing of reciprocity. But if we can reorient ourselves towards creating value for people, rather than preying on their time, then ours is an industry with a positive future.

This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.All Admap articles are available exclusively on Warc.

Communications planning, or connections planning, or whatever you call it, is a discipline in crisis. I say that as someone...

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