The rise of the chief content officer
Patrick J JubbBrand Citizen
If you truly want to embrace the consumer opportunity presented by the digital transformation, you will need to rethink the role and shape of your marketing department.
This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.All Admap articles are available exclusively on Warc.
The consumer journey has been transformed in the past decade. Consumers are living and consuming in a digital world, and as a result brands have never been more transparent or accountable, and...