The end of dumb digital marketing
Ben WoodiProspect
While technology and optimisation algorithms are important – even essential – within digital media management, those brands and agencies that win will be those best able to embrace all the science and also combine it with all the art – that intangible magic that only people can bring.
This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.All Admap articles are available exclusively on Warc.
Some of us may be old enough to remember the Ratner Group, run by...