The future of insight gathering

This article explores the future of insight gathering, calling for greater simplicity and more precise research design to tackle it, and uses a 'stop-start-change' framework to propose change.

The future of insight gathering

Eric SalamaKantar

We are living in an era when impactful, inspiring insights are needed more than ever before. This article illustrates how to use the Stop-Start-Change business tool as a framework for improving the future of your insight gathering.

This article is from the 50th anniversary issue of Admap, which looks ahead to the future of brand communications.All Admap articles are available exclusively on Warc.

We had a leak at home recently, courtesy of the torrential rain brought by the edges of Hurricane Bertha. As I sank to my hands and...

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