Lowdown: Instant chat
Nadya PowellMRY
Mention instant chat to marketers in the UK and they will probably think of WhatsApp and Snapchat and, in the same synapse, dismiss them as not right for their brand. And to some extent they're right. WhatsApp, despite being bought by Facebook earlier in the year, is yet to release any advertising products. Snapchat is being used by brands, mostly for sneak peek previews and flash sales, but on a very small scale.
However, one look eastwards and it's clear that ignoring instant chat platforms is foolhardy - Facebook, Google and Twitter have serious...