Sport Chek and the supply-chain downside of digital growth
Geoffrey PrecourtWarc
Sport Chek, Canada's largest retailer of sporting equipment, goods, apparel and footwear – and a division of Canadian Tire – strives to help its (primarily) youthful clientele stay ahead of the competition.
And the firm is applying a similar logic to its own digital strategy, as exemplified by a time-honored marketing tactic which is falling out of fashion.
"Less than a third of our customers at Sport Chek still read the flyer," Duncan Fulton, svp/communications and corporate affairs at Canadian Tire Corp, said. "I think it's...