Canada's RBC shows Apple the way in mobile payments

This event report sets out how RBC, the Canadian bank, put customer insights at the heart of its efforts to roll out a mobile wallet service.

Canada's RBC shows Apple the way in mobile payments

Geoffrey PrecourtWarc

Even as Tim Cook took to a global video-streaming platform to explain the magic of mobile payments, customers of the Royal Bank of Canada (RBC) had every right to view the spectacle with a been-there-done-that eye.

In January 2014, the RBC Wallet began offering the bank's clients just the kind of mobile-payments service that Cook, Apple's chief executive, promised for buyers of the iPhone 6. Moreover, it offered this new technology product – with transactional data provided by the RBC Secure Cloud – to owners of existing Apple...

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