Closing the eCommerce gap
Sam Curtis
eCommerce has dominated business growth in recent years. But brands and retailers should be demanding more – here's why.
It's become a truism of modern business life that eCommerce growth routinely outstrips any other channel: a rule of thumb that holds broadly true across categories, and across markets. But does this mean that businesses should be content with the growth that online sales are providing for them? Far from it. This year's Connected Life study reveals the significant gaps that still exist between eCommerce potential and eCommerce reality, between the number of those researching...