Guinness: The Arthur Guinness Projects
Agency: In the Company of HuskiesClient: Diageo
Introduction & Background
Huskies agency would like to acknowledge that this programme was conceived along with PR partners WHPR (Dublin) and Freuds (London)
"A society of many virtuous but isolated individuals is not rich in social capital"
Sir Robert Putnam.
Let's spare you the standard 30 second download on the miserable affairs of Ireland over the last couple of years and assume we all know what we're talking about. If not, 5 minutes with an Irish taxi driver will do more justice in providing 'background'...